Friday, June 5, 2026

Aleyda Solis analyzed US and UK SISTRIX data from Google's May core update, finding visibility patterns tied to source type and market fit. `core update`

As AI Mode becomes more seamless, Google appears increasingly comfortable with a world beyond Classic Search.

Despite industry fears, AI search adoption remains fragmented with most users still preferring traditional search methods.

You can't optimize content for a retrieval system you can't measure. Here's the measurement literacy gap practitioners need to close.

The UK's CMA has imposed a new conduct requirement on Google Search, letting publishers opt out of AI features and requiring clearer content attribution.

Google launches Search profiles, giving eligible creators a customizable page for articles, social posts, and followers. U.S.-only at launch.

A new site shouldn't cost you a year of rankings. Spot the difference between normal volatility and true SEO migration hangover before it's too late.

I'm tired of working at this SEO agency that is following 2015 strategy. And the managers don't know half of what I know in terms of what works. They just established themselves 18 years ago when SEO was just starting, and now they have a running business where they take $100,... …