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Friday, August 21, 2026

Twice-weekly intelligence summary

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What Is Information Gain in SEO? (and How To Add It to Your Content)

Ahrefs Blog
Whether Google runs a literal information gain score is still unconfirmed. But whether or not it improves your ranking is almost irrelevant. You should care about information gain because it’s your differentiator. The extra effort you put into creating useful, … Read more …
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Watch This Week

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Does specializing in a specific industry make sense for an SEO company?

Reddit: r/SEO
Just thinking this through and would love some opinions. Local companies where I am are mostly small, so I’d rather target national companies. But the SEO provider market is insanely crowded, and specializing seems like one of the few ways to actually stand out. It would als... …

Popular high-end outdoor clothing company has horrible AI copy

Reddit: r/SEO
I was browsing the web and I found, to my surprise, some really shit copy/keyword stuffing on a very high-end retail brand (Arcteryx). This is on the men's pants page: THE BEST MEN’S HIKING PANTS Men’s hiking pants come in many variations, even from one manufacturer lik... …
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