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Friday, October 9, 2026

Twice-weekly intelligence summary

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Action Required

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Jetpack 16.3 WordPress Plugin Update Is A Winner via @sejournal, @martinibuster

Search Engine Journal★ Featured
Jetpack announced the release of version 16.3, a major update that adds three new blocks, expands existing features, improves accessibility and security, and reorganizes settings to bring related controls together in the user interface. Three New Blocks That Add Useful Functiona. …

Massive Increase in Toxic Backlinks?

Reddit: r/SEO
I work at an agency, and we’ve seen a HUGE increase in toxic backlinks being picked up by SEMRush starting on September 29th-ish and getting REALLY bad the last couple of days These are clearly spammy AI generated sites coming from the same source, and while I don’t think th... …
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Watch This Week

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Learn

5

AI Search ROI Is Messy. Here’s How to Measure It Anyway

Ahrefs Blog
Forrester found 94% of business buyers now use AI search when buying, rating it above vendor websites, product experts, and sales reps. B2C isn’t far behind: NielsenIQ puts it at 42% of consumers researching products with AI. That’s why bigger … Read more ›
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FYI Headlines

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