Your First 30 Days As A Growth Leader – The Challenge From Day One
Search Engine Journal★ Featured
Use your first 30 days as a growth leader to identify where B2B buyers lose trust and rethink the channels meant to engage them.
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Tuesday, October 13, 2026
Twice-weekly intelligence summary
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Action Required
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Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches
Search Engine Journal★ Featured
Turn competitor complaints and cancellation searches into PPC leads with tailored offers that address customer frustrations and make switching easier.
All In One SEO WordPress Plugin Vulnerable To Two Exploits via @sejournal, @martinibuster
Search Engine Journal★ Featured
AIOSEO WordPress Plugin has two medium-severity security flaws that enable unauthenticated attackers to compromise affected websites.
🟢 [Ranking] September 2026 spam update
Google Search Status
The rollout was complete as of October 8, 2026.
How do you approach SEO keyword research for a product category people aren't searching for yet?
Reddit: r/SEO
I'm working on an SEO strategy for a food-tech startup introducing a new type of plant-based ingredient. The main challenge is that the product doesn't fit neatly into an existing category and most searches related to the ingredient are informational rather than commercial. ... …
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Watch This Week
5YouTube To Test Ask YouTube Inside The Shorts Player via @sejournal, @MattGSouthern
Search Engine Journal★ Featured
YouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams.
Google Says Why Site Migrations Can Exceed 4 Months via @sejournal, @martinibuster
Search Engine Journal★ Featured
Google may process a site migration for months, then blow it and rank the old URLs anyway. Mueller says what to focus on.
Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments via @sejournal, @SequinsNsearch
Search Engine Journal★ Featured
Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions.
How to track your AI citations and sources with Semrush
SEMrush Blog
Find the sources that are cited when your brand is missing from AI answers and take action with content or outreach to get more mentions.
Third-Party Google Rank Tracking Not Fully Working Now
Reddit: r/SEO
Thanks to u/rustybrick for this great article Early this morning, he published an amazing deep dive on what he is seeing - he wrote Poisoned Google SERPs - "Since September 2026, Google has been poisoning the SERPs it serves rank trackers: complete, ...
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5ChatGPT’s Most-Cited Sites Tilt Toward Primary Sources, Data Shows via @sejournal, @MattGSouthern
Search Engine Journal★ Featured
Government health, research, and regulator sites climbed ChatGPT's U.S. citation ranks while explainers fell.
Lost In Translation: How Language Changes Which Brand AI Recommends
Search Engine Journal★ Featured
Your AI visibility check was probably in English. However, new research across 1,650 responses shows AI recommends different brands in different languages.
Multi-location SEO: How to build a scalable strategy
SEMrush Blog
Multi-location SEO starts with one approved record per branch that feeds its page, Google Business Profile, schema, and listings. `schema`
4 types of keywords in SEO (+ examples)
SEMrush Blog
Learn the four types of keywords in SEO and how to optimize your content to rank for each type of keyword.
How to build an AI visibility dashboard with Semrush
SEMrush Blog
Learn how to build an AI visibility dashboard that shows whether the pages AI cites are the ones earning Google clicks.
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FYI Headlines
3How ChatGPT Does Query Fan-Out (15 Million Queries Studied)
Ahrefs Blog
Which tool is better?? Is it Semrush or Ahrefs?
Reddit: r/SEO
How can I learn SEO?
Reddit: r/SEO
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